Logos and visual identity

The Commissioner has adopted a specific 'visual identity' to ensure our materials are professional, consistent and easy to recognise. The identity is made up of a number of components - a suite of logos, a palette of colours and selected fonts. There are specific guidelines for choosing the right components and applying them correctly.

This page offers guidance on using the Commissioner's visual identity, and includes a library of different versions of the Commissioner's logos, which can be downloaded from this page for use free of charge. All we ask is that, if you want to us the logos, that you follow the guidance below.

Visual Identity Guidelines

These Guidelines provide details of how to use the Commissioner's visual identity, including our logo. Here you will find guidance on issues such as choice of logo, colours, maximum and minimum sizes, logo placement, and the Commissioner's fonts. We ask that you observe the guidance to help protect the integrity of the Commissioner's visual identity - if in any doubt, please contact us and we will be able to offer you advice.

Download our Visual Identity Guidelines (3.2MB)

Logo sizes

Please take particular care to observe the minimum size guidelines for using our logo. Reducing the logo beyond these minimum sizes makes the text illegible.

If you have a restricted space available for the logo, contact us for advice.

Please also remember:

The minimum size of the logo is 25mm.
Always use the logo as a whole.
Avoid using a background colour that clashes with the logo.
Do not crop, squash or rotate the logo.

Which file format?

The Commissioner's logos are available in two commonly used file formats.

EPS (Encapsulated Postscript) - this is the original 'vector' graphic (i.e. line drawing). It can be scaled up or down without losing any image quality, but EPS files require specialist Illustration Software to open. They are suitable for design/print professionals only.
JPEG (Joint Photographic Experts Group) - this is a compressed image made up of pixels. It will lose image quality if it is enlarged, but the files are much smaller. Useful for in-house documents such as Powerpoint presentations.

The logos

	JPEG file - 37Kb EPS file - 261Kb	Version 1 This is the preferred version - always use this version unless indicated elsewhere below. On a white or light cream background only. On public facing, promotional items.
	JPEG file - 36Kb EPS file - 260Kb	Version 2 Can be used on other pale or pastel backgrounds. On public facing or promotional items.
	JPEG file - 15Kb EPS file - 244Kb	Version 3 Text is white - only visible when opened onto a dark background. Includes SIC name and strapline. For use on dark or black backgrounds.
	JPEG file - 26Kb EPS file - 251Kb	Version 4 On a white or light background only. More formal usage e.g. with stakeholders rather than public. Use where space is restricted.
	JPEG file - 15Kb EPS file - 240Kb	Version 5 Text is white - only visible when opened onto a dark background. Includes SIC name only. For use on dark or black backgrounds. More formal usage e.g. with stakeholders rather than public
	JPEG file - 32Kb EPS file - 256Kb	Version 6 On pale or pastel coloured backgrounds. Alternative to version 2 if URL is preferred to strapline.
	JPEG file - 34Kb EPS file - 258Kb	Version 7 On white or light cream background. Alternative to version 1 if URL is preferred to strapline.
	JPEG file - 34Kb EPS file - 259Kb	Version 8 For use in black and white materials. Do not use coloured logo files as this results in grayscale. On public facing or promotional items.
	JPEG file - 24Kb EPS file - 249Kb	Version 9 For use in black and white materials. Do not use coloured logo files as this results in grayscale. More formal usage e.g. with stakeholders rather than public.
	JPEG file - 30Kb EPS file - 254Kb	Version 10 For use in black and white materials. Do not use coloured logo files as this results in grayscale. Alternative to Version 8 if URL is preferred to strapline.